Archive for July, 2018

Is SMS marketing B2B or B2C?

Monday, July 30th, 2018

Is SMS marketing better for B2B or B2C? SMS can be used for both, however, the approach needs to be adjusted. Typically, with B2C (selling inexpensive items) you can use SMS by itself to drive conversions e.g. “50% off sale today!” Typically, In B2B, with longer sales cycles and more complex solutions SMS is used […]